The owners of the beer Carling have decided not to renew its sponsorship of the English League Cup.
The Denver-based Molson Coors Brewing Company is a sponsor of English football competition for 14 KO junior seasons.
A statement on Tuesday announced its sponsorship after the League Cup final in February, relates to the revaluation of the competition in England, many of the teams leading teams fielding weakened.
Chris McDonough, marketing director of Molson Coors in Britain, says the company has managed to transform "the perception of competition between football fans."
The company also suffered economically, with an income of Molson Coors fell to 6% between April and June this year due to low beer sales and rising costs of fuel and ingredients.
The Denver-based Molson Coors Brewing Company is a sponsor of English football competition for 14 KO junior seasons.
A statement on Tuesday announced its sponsorship after the League Cup final in February, relates to the revaluation of the competition in England, many of the teams leading teams fielding weakened.
Chris McDonough, marketing director of Molson Coors in Britain, says the company has managed to transform "the perception of competition between football fans."
The company also suffered economically, with an income of Molson Coors fell to 6% between April and June this year due to low beer sales and rising costs of fuel and ingredients.
