Inside The League: Football Family

The football festival Football League campaign is well and truly underway with families up and down the country enjoy the best in the league has to offer.

Launched in late September, the Festival Football family includes 47 matches will take place from October 1st to December 17th in order to encourage families to participate in a football league this fall.

Events will take place on match days to 47 League clubs throughout the period, ranging from costumes and makeup to visit the local zoo animals.

Director of Marketing, David Malkinson League, said: "We've done the last five seasons Prize family, trying to improve the club's family of products, and this year is the next step, when we are trying to push new families in throughout the park.

"And 'the main objective, to attract new families to the game and the grounds, and also to visit with people who have left the game.

"If someone had a subscriber, until they were 30, then had children and could not afford a subscription more, can now return to the game with his family.

"What we've done is introduced elements such as national advertising campaign to Absolute Radio, and all clubs have customized the literature and materials so they can use these facilities.

"We've created a Facebook page as a focal point in the campaign for the referral options for clubs, and prices.

"We also have a strategic alliance with Netmums running the advertising and newsletters, and advertisements in its pages of equipment for local areas.

"Bloggers have 10 big games with their children and we had a few come, which was very positive.

"The lowest we have asked the club to run a first-time fun, fancy dress competitions, games and family-themed entertainment.

"Bristol City was also the local zoo with some animals to people and children to see, and Colchester United were Zorbing and other events taking place."

Presence in all 72 League clubs will stay healthy and in recent years, more and more families have visited the matches on a regular basis.

The American Family Festival aims to build on the good work that took place across the country and ensure that football is enjoyed by all.

Facilities for those who have improved during this period and continue to improve, and David believes that also makes a difference to the experience of the reasons participants.

He said: "In the last few seasons the biggest fan of the growth [play games], has been in the areas of family reasons, because the clubs are very stressful for their families stand accessible as possible for families and try to counter the perception of them that football is not a sports family.

"There are a lot of people coming and a couple of seasons ago we had an increase in the number of families coming along games.

"I worked for the Football League for five years and during this period, we have a lot of emphasis on our members' clubs so that facilities are better than the food is better that the administration is much more about the service customer perception of the traditional administration.

"I think every club in the Football League has made enormous strides in terms of making this experience as good as it can be."

Tested in view of football is that fans will turn en masse when their team is successful, but there is a trend away from less successful times.

This is something that the goal of the League is getting two for the future benefit of their clubs and fans of all ages.

"Traditionally, companies have relied on what is happening on the ground affected by the fans," said David.

"It is great when you are on top of the division, but when you are in trouble and may need more support than ever, it is important that the clubs were very strong strategic plans in place to take a little pressure on manager with respect to the performance of the team to actually dictates how many people come together for games.

"The clubs are a great success from a business perspective and in terms of commitment to its fans are those who have had very good plans in place off the field to get there if the team is in the top division or difficulty down. "

Festival of Football League of the family goes a long way to support these objectives, and it is clear that events are welcome at the club and the fans attending the games.

It is hoped that the success of the Family Festival of Football is expected, will bring new opportunities in the future to build a work so far.

"If it works, I think so, and the reactions of clubs so far is incredible, I hope we will be able to do anything in the second half of the season and the season something even bigger and better next, "said David.

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